Steve Ruiz joins us for a deep-dive on tldraw (a very good free whiteboard) and the business he’s built selling SDKs that help others build very good whiteboards (and more) with tldraw’s high-performance web canvas.

Along the way, we discuss the excitement/fear we share about keeping our agents busy, how SDK and infra companies are affected differently by agentic software than SaaS companies, how Steve is approaching the coming era of internal tooling, what will happen when we equip LLMs with an infinite canvas, and more.

Featuring

Sponsors

Augment Code – Adam loves “Auggie” – Augment Code’s CLI that brings Augment’s context engine and powerful AI reasoning anywhere your code goes. From building alongside you in the terminal to any part of your development workflow.

NordLayer – Toggle-ready network security for modern businesses. Get an exclusive offer: up to 22% off NordLayer yearly plans plus 10% on top with the coupon code changelog-10-NORDLAYER. Try it risk-free with a 14-day money-back guarantee at nordlayer.com/thechangelog

Squarespace – A website makes it real! Use code CHANGELOG to save 10% on your first website purchase.

Notes & Links

📝 Edit Notes

Chapters

1 00:00 This week on The Changelog 01:06
2 01:06 Sponsor: Augment Code 02:59
3 04:05 Start the show! 00:53
4 04:58 Diving right in 02:21
5 07:19 Paradox of choice 00:55
6 08:14 Agentic anxiety 03:28
7 11:42 Like gambling 03:37
8 15:20 OpenClaw context 00:50
9 16:10 Time to launch 03:06
10 19:16 More code, less bugs? 02:46
11 22:02 About tldraw 04:43
12 26:44 Coding in charge 03:41
13 30:26 Necessary slow down 03:35
14 34:00 Sponsor: NordLayer 01:57
15 35:58 Era of internal tooling 02:08
16 38:06 Macro + micro 04:11
17 42:17 The SDK business 04:10
18 46:27 The license 02:27
19 48:54 Business model journey 08:39
20 57:33 Distribution 00:54
21 58:27 Sponsor: Squarespace 02:35
22 1:01:02 Concentrate on SaaS 05:11
23 1:06:13 Skipping to the end 03:23
24 1:09:36 Pricing problems 01:55
25 1:11:31 Negotiation perks 04:14
26 1:15:45 On self-hosting 07:59
27 1:23:44 ReMarkable 09:27
28 1:33:11 Optimizations 07:14
29 1:40:25 When AI meets the canvas 04:21
30 1:44:47 tldraw fairies 03:04
31 1:47:51 Wrapping up 00:58
32 1:48:49 Closing thoughts 01:21

Transcript

⏰ Coming Soon

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